First of all, let’s define what a critical review is. Some people confuse critical reviews with negative reviews, believing that they should throw mud at the product or service reviewed. However, that’s not true. A critical review is an objective analysis that highlights both the positive and negative aspects of the discussed subject. More information about a critical review can be found at educational websites such as https://student.unsw.edu.au/writing-critical-review
So, how to write an A-grade critical review of a product or a service? Let’s find out.
A review is an in-depth research and analysis, meaning that you cannot just browse the web for other similar reviews of a product or a service (such as Trustpilot Mackeeper Customer Reviews) and then tune them up a little to create your own review. Well, of course you CAN do it, but don’t get surprised if you receive a grade that is lower than you expected. For an A grade, you should craft your own review, based on your own thoughts and impressions.
To write a good review, you should comprehensively study the subject and identify your own – not someone else’s – pros and cons of the product or service that you are critically reviewing. For example, a software product can have a brilliant user interface design but poor functionality or bugs. A service, such as online money transfers, may be quick and convenient, but lack response from customer support. All these moments should be collected and properly documented, maybe supported with a table or a graph.
To sum up, when reviewing a product or a service, please pay attention to the following characteristics:
- Whether this product or service is trusted by its customers and is recommended by experts.
- Whether this product or service is simple and easy to use even for beginners.
- Whether this product or service has helpful and responsive customer support.
- Whether this product or service has not too “salesy” and annoying ads.
- Whether this product or service does what you want and expect.
- Whether this product or service is free of charge or cheap, and/or has no hidden charges.